A website is one of the most important business assets you possess. In order to stay ahead of the competition, a website usually gets tuned up every 3 to 6 months with fresh design and updated with new content given the frequently changing rules of the digital world.
Here are the 8 signs that your website is out of date:
1. Your website does not present your product or service clearly
We’ve seen many websites filled with broad and general content on their homepages but fail to mention what they actually do. It's dangerous to just assume your website visitors know what you do already. You don’t want your potential customers to get confused about what products you sell and what value your business can provide them with.
Imagine you paid loads of money for people to click on your Google Ads, but visitors lost interest in the first few seconds because they didn't have the time to figure out what your business actually does, or whether it does so in the way the user expects. That would be a shame.
2. The website does not resize for mobile devices and tablets
It is important to make sure your website is responsive and mobile-friendly. The number of users browsing with mobile devices has reached 60% in 2018 and will keep growing; not to mention that the Google algorithm ranks mobile-friendly websites higher in search results, meaning more traffic and higher converting possibilities.
3. The website does not rank in Google or if it does, it doesn't rank high on page one
There are several common reasons for your website to not show or rank low in Google search results:
a. Your website hasn’t been optimised for search engines
This is the most likely reason for your website to not rank because no one has put effort into optimising the meta content, building backlinks or writing web content using relevant keywords.
b. The keyword you use is too competitive
Your website needs to rank for the most profitable keywords. There’s a high chance more competitors will rank for those broader and more popular ones. If you are a niche competitor in a strong market you will struggle to rank for these.
Keep in mind that you need to use keywords with higher relevance and lower competition while doing your research.
c. Your website is initially designed to not rank in search engines
You might be able to do this by adding “no index” tag in the website code or discourage the search engine visibility. If it's a Wordpress site, it's possible that the "do not show in search engines" checkbox is still checked.
4. Seldom or never generated a website lead
Several questions to ask yourself so you know if your website is designed to encourage your website visitors to take further actions:
Do you have relevant call-to-actions placing in spots that encourage conversion?
Do you have clear forms with a specific purpose for your potential customers to fill in without much effort?
There’s also a big chance that your website does not rank in Google if it has never converted a single lead for you. Keep in mind that website usability, content relevance, and lead form optimisation are all fundamentally related because Google wants to make sure the users can find the resource they need efficiently.
5. Takes a long time to load pages
40% of visitors abandon a website if it takes more than 3 seconds to load.
Many reasons including large code density, too many plugins, and overloaded file requests can result in your website taking ages to load.
6. Outdated aesthetics
A good website designed by a UX/UI designer can instantly evoke a certain feeling and attitude and direct the website visitors to perceive the brand in a wanted way. Website aesthetics are not just about making it pretty but also a powerful tool for the business to communicate the right message to the users more effectively than your competitors.
7. Have an extremely old CMS or doesn't even have one
If you do not have a Content Management System for your website these days, your developer is probably holding you hostage. CMS is such a powerful tool because it allows non-technical staff to make changes to the website. This makes frequent content updates possible, which is why choosing the right CMS is basically laying a solid foundation for your long-term SEO planning.
Once you have your website built on a Content Management System, make sure it's upgraded every now and then so your business site can have the latest security updates and admin features.
8. The sales team cannot use it as a tool to close deals
To be honest, it’s probably a strong sign that your website needs an upgrade if your sales team feel embarrassed to give the URL to your potential clients. If that’s the case, have a chat with us on how you can improve your website so your sales team can use it as an effective tool to close the deals.