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Ads Manager: The Basics

So, for those of you who don’t yet have a Facebook Ad Manager account, or do but are new to the system here is the basic rundown of all you need to know.

Social media marketing is currently a huge industry and an amazing way to interact with your clients in a personal setting through their feeds.

Currently, Facebook uses Ad Manager as a system to aid those employing paid advertising on Instagram and Facebook and offers a tool where you can view your ads, make changes and see the results of the advertising campaigns you are running for your page.

When creating an ad, ad manager will first get you to create a campaign. At this point, Ad Manager will get you to choose an objective whether it be awareness, consideration or conversion in order to make sure your ads get the results you want.   

The next step will be creating an Ad Set. For every campaign, you can have multiple ad sets as long as your objective is that same. Who sees your ad, where your ad is displayed, your budgets and schedules make up an ad set. Depending on your campaign objective you will also different selections to make and information to provide.

Due to the sheer amount of data that Facebook has their Audience function is superb. You can select from the primary categories; demographics, interests, and behaviors all of which have subcategories that can be as specific as the date of a wedding anniversary or if one of their favorite foods is seafood.

Finally, the next step is actually formatting your ad. At this point, you can either choose to pull pictures from your page of upload new images. It is good to keep in mind that images with less text will perform higher in the algorithm. Additionally, ensure you correctly link your ads to ensure that you are getting the most for your money.