In a time where your website represents as much about your business as your shop front does, it is more important than ever before to make the most of your online presence. In an article published by HubSpot, it was noted that 38% of people will stop engaging with a website if the content/layout is unattractive and if it is slow or unresponsive, 39% of users will leave the site. In terms of what you can expect from a modern website, most of these crucial factors will be covered and banished to memory, until you come across another website that hasn’t been updated for the past decade. There’s nothing worse than Googling a service, finding a promising result, then landing upon the classic “website coming soon” page, or worse still, one with date stamps from years ago and no sign that the business still exists.
So you’ve decided the time has come to build a website that will take your business into the modern era. If it’s been a while or you haven’t gone through the process of building a website before, or perhaps you have grand plans to build a website your industry has never seen the likes of before, there’s one question that will be at the front of your mind; How much should I spend on a website for my business?
First things first - before getting a price on your new website, you will need to decide what CMS (Content Management System) fits your business. The 'What CMS is Best For Your Business?' blogpost will help you breakdown which platforms will work for you.
If you’ve decided against the gruelling task of building the website yourself (let’s be honest, who has the time to do that?), your next step is to find someone who can. There’s a heap of options, including freelancers, agencies, outsourcing the work overseas, or even making a role for someone to come on board in your business. All of these options have their own benefits, skill sets, quality of work, and most importantly, their own price tags.
Depending on your website goals and requirements, here’s some ideas of what you can expect to pay for a website when using an agency.
Information based: For a basic business website, with Home, About, Services, Blog, and Contact pages, you’re looking at around $7,000 for a WordPress site build. This cost will include page design, a responsive layout that works well on desktop, tablet, and mobile, and a user friendly experience. Any extras, such as complicated calculators, bulk article import, content writing, or heaps of additional pages will obviously add to the cost. These features often double the initial cost of the project.
$7,000 - $15,000
eCommerce for Small Business: If you want to sell products online, but don’t have a huge budget, Shopify is a fantastic eCommerce platform that is a great place to start. Most web savvy people find that they are able to set up a Shopify store with relative ease, thanks for their easy to use interface and user guides. The issue with taking on this task yourself is, once again, time. There’s an enormous time difference between setting up two pages with three products, and building a store with two hundred products, a custom theme, with payment gateways and postage calculators all configured. If this is all too much to take on, but you want to make your products available for sale online, a Shopify build will cost you between $5,000 and $8,000. As with any website build, it is important to complete a website brief and disclose any website plans up front. This will help to avoid any additional costs or possible delays with your site launch.
$5,000 - $8,000
Information based: If you’ve moved on from needing a small scale website to something a bit bigger with extra functionality and security, look no further than Drupal. There’s a reason the most government sites are built on this CMS. It isn’t as simple and user friendly as Wordpress, however once you know the ins and outs there’s no looking back. Drupal can handle much more advanced requirements and allows you to build a stylish, functional, and completely custom website for your business.
eCommerce for Medium Business: The big player in the eCommerce game is Magento. It offers a complete out of the box solution that can link to various business software packages. There’s a lot to learn to gain a complete understanding of the back end, however the solutions are endless. Magento allows for automated creation/updating of products, and can push sales and payments back through to your own in house management system. This integration allows for a clean and modern store that can handle just about anything you throw at it. Suitable for stores containing thousands of products, Magento is the go to eCommerce platform for businesses wanting their own unique storefront that can handle membership, automated stock updates, a secure out of the box checkout, all in a secure solution. The development job for a Magento site is time intensive and setting up the requirements with other software means a lot of testing is required. As always, complete a brief and outline all of the features you need prior to starting a Magento project.
Information Based: For Large Businesses, we would recommend building your project on Drupal as well. These websites will have specific web standards to adhere to, and also offer advanced functionality for a large scale project. The difference between a medium and large sized project will come down to the functionality requirements, and the amount of pages/content/data that is present on the site.
eCommerce for Large Business: As per the medium business recommendation, Magento is the preferred eCommerce platform for large stores. For sites featuring thousands of products, with cross platform integration and custom modules built, a large Magento store can handle it. With security and reliability in mind, there will be few other eCommerce options out there that can deliver the same speed and customer experience as Magento.
So now that you know how much different web projects can cost, you might want to take a look at how to complete a website brief, where you can get started on the features your new website will need!