HWBOT is an online community of internationally recognised overclockers and hardware fanatics who serve an overclocking competition platform. Their challenge was to create a new site, dedicated to eSports, that would appeal to computer hardware enthusiasts. Competition participants needed to view upcoming rounds, the latest leader-boards and series results.
Digital8 created a highly graphical and aesthetically engaging design depicting the competitive spirit of the HWBot eSports series. The user interaction experience was carefully considered and optimised to appeal to the target demographic.