Liquor Legends had a tired and outdated website that was difficult to use and didn't promote user action. Their great rewards program was not promoted and their USP of legendary deals on rewards products was not advertised, nor was the "become a Legend" mantra to entice new outlets to join the group. Their standalone rewards app was very buggy and users could only use one store membership with the app.
Digital 8 built a brand new website for Liquor Legends (and their partner brands Urban Cellars and Clubs Link), featuring their great rewards specials on the home page, with pricing set by the users' geolocation or manually input location. Navigation is easy to use and allows the customer to see the specials, opening hours and address details of their local store. From a business development perspective, there are several points prompting a potential retailer to contact Liquor Legends, highlighting the 5 reasons to join the Legends group.