Three things can help you rank for the right keywords, and that’s through good on-page, off-page, and technical solutions.
Let’s first break down on-page, off-page, and technical SEO:
On-page SEO is as basic as it sounds – it refers to all the SEO strategies that are performed on the web pages you see when you click a website. This is everything from product page copy, blog posts, to imagery, and more. It’s important to make sure your on-page SEO is perfect, because as you include keywords in your on-page content and structure it right, your on-page SEO will have the power to directly influence your ability to rank for keywords.
Off-page SEO is everything you do not see on the website/webpage. Think of this as the backstage of your site. Off-page is most of the time about building “backlinks” or getting quality links from other websites to your website. For instance, if a leading brand like Forbes writes a story on your brand and links to your website, then the SEO rankings of your website in your industry will increase. The key is to know how well-trusted and reputable the external link is – since Forbes is a trustworthy site on Google, a bit of that trust rubs off on your domain as Forbes trusted your site enough to link to it.
Technical SEO is way behind the scenes of off-page SEO – under technical SEO, we look into your website’s load times, broken links, and add bits of code so Google can better understand the back end, structuring your site architecture more clearly. Now this is advanced SEO that really polishes your website and takes it to a whole new level – so if you’ve overlooked technical SEO before, now you know not to.
If you use the strategies above in a long-term SEO campaign, the right way, it won’t be too long until you see your website rank for the correct keywords on Google.
But this is not the end – what determines your ability to rank on search engines also depends on the level of competition in your niche on Google and the exact number of users searching for the keywords your business wants to rank for.
Bottom line: our SEO services will not guarantee your website’s #1 position for every keyword that’s relevant to your business. It’s always smarter to get into SEO with the right knowledge and unrealistic expectations, as it’s a patient, long-term game.
However, we’re not here to lower your spirits; this is what SEO is about. Once we get to work, our qualified digital marketing team can take you through all the challenges and limitations to expect with the ultimate SEO strategy for your business.