Overcame a competitive market through a paid & organic marketing strategy.
The Tshirt Mill is a garment printing company who has an incredible range of printing and embroidery methods. The Tshirt Mill does everything from once-off shirt designs to large scale events that require printing in bulk. They have a large fanbase with 22,000 followers on Facebook and an impressive website that shows you can be professional but still a little tongue-in-cheek.
Digital8 was lucky enough to partner with The Tshirt Mill and their two secondary websites, Tees Today and Shirt Me to help them align their digital marketing channels and boost not only the number of people visiting their website, but also increase the number of well-dressed people in Australia.
Digital Strategy & Google Ads
The Tshirt printing industry is very cut throat and competitive in the digital sphere. With multiple businesses fighting for top search engine ranking, traditional search engine marketing can be difficult to perform well in. Initially, the three brands were competing with each other for the same ad space making the ad space even more competitive. Digital8 combined the company’s Google Adwords adsets into one campaign and optimised each website to rank for a different niche in the market they were best known for. This little ‘hack’ was an almost instant success. Not only did the conversions and sales instantly increase but the cost per conversion dropped by $30!
Our neighbours The TShirt Mill are also one of our favourite clients
We provide The Tshirt Mill with a multi channel marketing strategy