1300 382 777What the Telstra Outage Teaches Businesses About Digital Resilience
When Telstra Fails: Building Digital Resilience For Your Business
On April 28th, 2025, at about 2 pm AEST, Telstra was hit by a massive power outage, leaving thousands of Australian customers inaccessible to their Bigpond and Webmail services. What began on the 28th also happened to follow into the next day, posing a strain on both direct webmail users and those using emails via third-party apps. Telstra has acknowledged and spoken out on the issue, stating that while most of their services are back to normal, some customers are still facing some problems when using third-party services.
The Business Impact of Digital Outages
Emails are the connecting threads of many businesses. It keeps track of all necessary information to run a business, so a staggering outage can surely lead to missed client communications, delayed projects, and a tainted reputation. These incidents only prove the importance of having a steady digital infrastructure and reliable contingency plans to fall back to.
Telstra’s Response to the Outage
How to get back into your Telstra mail account
According to Yahoo News
Outage Chaos: Customers Express Anger Over Telstra Email Failures
According to Yahoo News
“Still can’t access mail..changed password 3 times and still an authentication message failure”
“Has been playing up for most of the day. Will not let me in emails on my computer, just says server is down. But phone is random, can access sometimes not others. And keeps asking me for the password. It asked me to change my password, and I did. I hope this is not a scam.”
“Thank you to the Telstra lady that just helped me after one hour on the phone I basically had to reset everything on my phone and passwords and finally got emails through on my phone no webmail still though”
“So frustrating as I was waiting for an urgent email that I have been unable to receive”
“We still have no home internet and can’t get emails on my phone I can send but not receive do we still need to enter a password this is 6 hours later!”
Lessons in Digital Resilience
The outage at Telstra is a grim reminder of the vulnerabilities that come with relying on a single service provider. Here’s what your business can do to safeguard against a similar disruption :
- Branch out to various service providers: Try not to put all your digital eggs in one basket, and instead branch out your essential services like email, hosting, and cloud storage to multiple providers.
- Establish redundant systems: Keep your backup systems well-oiled to take over fast in the case of a primary system failure.
- Routinely update and test backup plans: Organise regular drills to make sure your team is confident and ready to respond to unexpected digital disruptions.
How Digital8 Can Help
Our teams at Digital8 can help you shield your business against such unexpected digital disruptions. This is how we do it :
- Resilient Web Hosting Solutions: Our web team ensure that your website stays live and accessible, even during heavy power outages.
- Detailed IT Support: Our IT teams are ready to offer quick responses to digital disruptions, which is one more way to minimise downtime.
- Smart Digital Planning: We work with the end goal in mind, and that means customised strategies that support and raise overall standards of your business’s digital resilience.
Conclusion
Disruptions, like the recent Telstra email outage, are one of the many characteristic traits of the unpredictable nature of this digital world. But we learn from these misfortunes, and the takeaway from Telstra is that businesses need to be consistent in building a robust digital infrastructure that can keep up with the ever-changing digital arena and its growing disruptions. With the help of solid contingency plans and diversified systems, your business can confidently face these disruptions.
Think your business is ready for the next digital disruption? If you’re unsure, you only need to contact our teams at Digital8 today, and we can set up an impenetrable digital fortress for your business.
Are you ready to grow your business?
We write about a variety of topics in the digital industry.
