Pick a theme and change the content. It sounds easy. But what about managing deployment to a server, QA testing across devices, making decisions about bandwidth requirements, search engine optimisation and UI/UX? Sure, you can pick a theme and update the content yourself but the chance of you producing a below par product for yourself are far too high.
Digital8 can take a Wordpress theme and turn it into a high quality business website that generates more customers, ranks higher in Google and represents your business or product the way it deserves to be.