Technical SEO

Looking to outrank your competitors on Google and improve your website’s performance? A technical SEO audit can help identify what’s holding your website back. Digital8 SEO specialists uses a technical SEO audit to provide recommendations and create a customised strategy for your website. A strong SEO strategy can help your website achieve higher rankings and thereby increase its organic traffic.

Technical SEO audit

A technical SEO audit identifies a bunch of important SEO data, from your ranking keywords and organic traffic volumes to your website’s best pages and competitive metrics. At Digital8, we use a combination of tools and programs to perform this audit, such as Google Analytics and Search Console. The set of collected data is in turn analysed by our SEO experts who use it to build an SEO strategy tailored to your website’s needs. 

Digital8’s SEO Audit Journey

Step 1 – In depth keyword research

The SEO audit starts off with in-depth keyword research, which allows us to identify the most relevant and profitable keywords in your industry. Our SEO experts use this information to improve your keyword targeting and ensure your website’s content and all meta tags are optimised for the relevant keywords. This results in highly qualified traffic and increases the chances of converting your visitors into customers.

Step 2 – Review backlinks

We use a backlink audit to identify any low-quality or potentially harmful links. Backlinks are used to establish your website’s authority and credibility, which is why it is important that all problematic backlinks are identified and removed. Our Brisbane SEO specialists can provide a backlink building strategy and guidance on how to create high quality backlinks.

Step 3 – Check for mobile optimisation

Mobile optimisation of your website has become increasingly important, not only does it improve the user experience, search engines are using mobile first indexing. In other words, search engines prefer to use the mobile version when indexing and ranking your website. If your website is not optimised for mobile, it will likely negatively impact your ranking.  

Step 4 – Analyse website content

Search engines constantly aim to show the most relevant results to its users which is why it is important to create content that reflects your target audience’s search intent. Analysing your website’s content allows our experts to make sure that your content is high-quality, relevant and optimised for the target keywords.