How to Improve Your Brand Awareness
Brand awareness can seem complicated, but it’s simply a matter of getting your brand in front of the right people! In essence, brand awareness represents how familiar your audience is with your brand’s identity.
So, why is it so important to improve your brand awareness?
Particularly in the early stages of creating a brand, you must build trust with your audience and promote your company’s offerings to maximize long-term success. One of the best ways to establish brand trust, create positive brand association, and influence positive perceptions of your products or services is through improving your brand awareness. This means that your brand awareness strategy completely sets the tone for your audience’s experience, and contributes directly to your business’ overall success!
In this article, we are going to explore the top strategies to improve your brand awareness. Let’s get into it!
Create a Google Adwords Management Strategy
Google Adwords, also known as Google Ads, is a pay-per-click advertising platform where advertisers pay per click on an ad. Given Google’s expansive reach, chances are you’ve likely seen another company’s Google ad.
As Google is the most used search engine, implementing an effective Google Adwords management strategy is one of the best ways to introduce your brand to your target market. Each Google search provides an opportunity for your brand to be placed in front of your audience. By creating Google ads that show off what your brand is all about, you can place your brand name in front of your target audience each time they search.
Once you get your brand name in front of your target audience repeatedly, this will likely boost your brand awareness, website traffic, and overall brand recognition. Over time, you are able to optimise your Google ads accounts through an effective management strategy to increase your reach and maximise your brand consideration.
Implement an SEO Optimization Strategy
Having the perfect search engine optimization (SEO) strategy in place is one of the best ways to build your online presence. SEO works to improve your site’s visibility by ranking your business keywords as highly as possible on Google search results. The aim of search engines is to provide users with the most relevant answers and information. This means that their algorithms choose the most relevant web pages to your audience’s query, and display them in order of relevance and authority.
Essentially, the higher your site ranks in your target audience’s search, the more visible your business will be for your customers. By maximising your brand visibility, this can lead to improved brand awareness and increased website traffic.
The key to creating the perfect SEO optimization strategy is to understand what your customers are wanting to see, and providing them with the best possible answers. Using these key inputs, your brand is able to rank on the first page of Google and be seen by the people who are wanting to engage with your content. As a result, the perfect SEO optimization strategy can increase the quantity of traffic reaching your website to maximise brand awareness.
Use Social Media Marketing Strategies
Social media channels are likely being used by your customers multiple times each day. This provides a great opportunity to get your brand seen by your target audience on a daily basis. By creating an effective social media marketing strategy, you can grow your online presence to exponentially increase your reach and brand awareness.
To increase brand awareness by means of social media, the first step is to create clear goals. These goals could include the frequency of posting, what types of content are being posted, and how interactive your brand will be with responding to customer queries through social media. It’s important that your business focuses on creating interesting and engaging content to maximise your brand’s reach. Posting engaging content is the best way to catch your audience’s interest and increase the likelihood of your content being shared across your audience’s social networks.
In particular, Instagram currently boasts over 2 billion monthly active users, making it one of the most popular social media platforms for businesses. With the right Instagram marketing strategy, your brand can significantly increase your online presence, reach, and engagement rates – to maximise your brand awareness!
One of the best ways to establish an online presence and build awareness using Instagram marketing is to encourage your employees to involve themselves in the social media strategy. This can work to create an online community, where your followers can create meaningful connections with your business to boost brand awareness, loyalty, and engagement.
If you’re looking for some new ways to engage with your followers and create an online community, our experienced digital marketing experts here to help.
Ensure a Functioning & User-Friendly Website
An interactive and user-friendly website will not only attract more visitors, but it will also strengthen your brand credibility. A user-friendly website makes it easy for users to navigate your website’s information across any device. Because your website is easy to navigate, users will spend more time interacting with your products and offerings, resulting in increased conversions.
To ensure that your website is user-friendly and interactive, it will need a unique web design and a clear path of discovery. Having a unique website design is a great way to set a good first impression. The first impression of your website is key because this will directly influence the credibility of your website and the trust that your audience has in your brand. If your website is clear, user-friendly, and interactive, this will lead to a good first impression, causing increased engagement and trust amongst your audience.
Once your audience is engaged by the unique web design, it’s important that your customer has a clear path of discovery. The webpage design should allow for easy navigation, to ensure that your user never feels lost. If there is not enough information to guide the user, they will likely leave your website and find another competitor’s website. To avoid this scenario, a good way to guide the user through your website is through the use of dynamic imagery, appropriate font size, and optimal placement of information.
Once all of these elements have been implemented cohesively, your target audience will view your brand as credible, leading to increased trust, loyalty, and conversions.
How Digital8 Can Help Improve Brand Awareness
Are you feeling ready to get started with improving your brand awareness, but not quite sure where to start? Meet our team of Social Media Marketing and SEO experts!
Here at Digital8 , we are here to help you reach your business’ full potential by connecting with thousands of potential customers across all social media platforms. Our Social Media Marketing team can provide you with a tailor-made strategy that focuses on increasing brand awareness to connect you with your customers. Digital8 is the leading SEO company in Brisbane to help businesses increase their online visibility and brand awareness.
If you’re looking to grow your business and maximise your brand awareness, get in touch!
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