1300 382 777How We Got Millions of Views on Social Media with DeepFakes
Social Media engagement can be incredibly challenging for brands and businesses alike. The average social media user is becoming increasingly savvy online and are instinctively ignoring any organic content they stumble across that even remotely resembles an ad for a company.
Growing brand awareness organically on social media is becoming increasingly challenging. Social media pages like Facebook & Instagram are continuously optimising their algorithm to promote more meaningful content to their users organically, forcing brands to pay for ad space.
This doesn’t necessarily mean that companies can’t grow their social media outreach organically. Infact, here at Digital8 we believe that we have discovered a hack, a powerful new form of content that can be used to gain significantly more views and engagement than traditional content. Let us introduce you to the power of DeepFakes, an emerging piece of technology that we have used to gain over two million video views on social media.
What is a DeepFake?
For those not in the know, a deepfake is a video that uses artificial intelligence and neural networks to manipulate the face of a person in the video. Deepfakes can be used to superimpose a person’s face onto another person, de-age a person’s face and even manipulate a person’s lips. This visual effect can be used to create incredibly convincing face swaps that are starting to be used in the film and tv industry more and more. Deepfake videos are emerging more and more everyday to make viral videos, see what it would look like if another person starred in a film and are being used to make… adult content (we vow to use our deepfakes for good not evil).
DeepFakes and FaceSwaps are pieces of technology that are still very much in its infancy but Digital8 are staying ahead of the trend and are using our knowledge of the technology to create content for ourselves and clients that have been gaining millions of engagements online.
With Digital8’s help we could add some flair to your music video, create viral content that gains a large engaged audience for you or be used for more traditional media such as television advertising.
How Digital8 are using DeepFakes
Digital8 were first approached by Neds, one of the largest sports betting agencies in Australia to work with them to create viral and relevant video content for them that harnessed the powers of Deepfake technology. This ongoing partnership has almost been going for 12 months and in that time. Neds have posted seven of Digital8’s deepfake videos. Gaining them over two million collected video views and over a hundred thousand engagements which has undoubtedly increased their brand awareness on social media.
How Digital8 are using DeepFakes
Digital8 were first approached by Neds, one of the largest sports betting agencies in Australia to work with them to create viral and relevant video content for them that harnessed the powers of Deepfake technology. This ongoing partnership has almost been going for 12 months and in that time. Neds have posted seven of Digital8’s deepfake videos. Gaining them over two million collected video views and over a hundred thousand engagements which has undoubtedly increased their brand awareness on social media.
We Can Do This For You Too
Digital8’s deepfakes are engagement machines. We have a proven track record of creating viral content that has enhanced the social media profile of one of Australia’s largest betting agencies and we know that we can do the same for you. If you’re ready to give your content the much needed boost they deserve, we’d love to talk to you about how deepfakes could work for you. The sky’s the limit with this technology and Digital8 can help bring your vision to life.
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