Digital8 Partners with CAASie: Digital Marketing Meets Out-of-Home Advertising
The Digital Marketing team at Digital8, have partnered with CAASie for the launch of their game-changing self-serve marketplace for out-of-home advertising (OOH). This partnership connects familiar concepts of digital advertising, including the range of digital services offered by Digital8, and extends them to the outside world.
The premise of CAASie is simple, yet effective. Instead of purchasing fixed duration campaigns, advertisers can bid in real-time for individual ad plays ranging from 5-30 seconds. This is similar to online advertising platforms such as Google Ads, Facebook advertising and other social medias. Thus, CAASie’s flexible arrangement gives small businesses the opportunity to compete with larger companies that traditionally dominate the scene.
“CAASie aims to bolster the advertising efforts of local small and growing businesses by making out-of-home more accessible and flexible. Combining digital marketing with out-of-home enables businesses to create brand awareness and associations that will drive their all-important click-through rates.” – Taryn Syratt, Director and Project Lead at CAASie.
Digital8 has long been one of the premier digital agencies in Brisbane; focusing on ROI driven integrated marketing campaigns. However, OOH has always been elusive. The traditional buying process lacks the flexibility required to accommodate the dynamic needs of digital marketing campaigns. Together with CAASie, Digital8 can bring clients an entire new avenue for advertising on the forefront of technology. This partnership enables Digital8 to offer unrivalled omni-channel marketing campaigns for clients, not only in Brisbane, but across the global marketplace of OOH media.
“Digital8 are incredibly excited to team up with CAASie. The technology they are using is incredibly innovative. We are so excited to provide clients with more well-rounded and comprehensive marketing campaigns. OOH Advertising has always worked hand-in-hand with digital marketing to further legitimise a companies campaign and boost brand awareness. With the help of CAASie, we will be able to boost our clients into the stratosphere.” – Liam Fogarty, Inbound Marketing Strategist at Digital8.
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