September 2023 | Digital8

How Long Tail Keywords Boost Organic Website Traffic

With access to the internet at one’s fingertips, millions of people search for numerous things in mile seconds with various intentions. So, how do you get them to reach your site? That might just be impossible unless you utilise a popular seo technique – “long tail keywords”.  Long tail keywords will make your content appear relevant and noticeable. Undoubtedly, that plays an important role in boosting organic traffic through search engine optimization.  

Whilst people can be influenced to purchase a product or visit particular websites through various marketing tools, it’s through the increase of organic traffic that the overall health and consistency of a particular website can be measured, as the visitors who arrive organically are more natural, unpaid, uninfluenced, though likely have a genuine interest in the things they are looking for. Accordingly,  through a successful long-tail keyword SEO strategy, websites can better target these niche audiences and address specific user intent related to their site. 


What exactly are “Long tail keywords?”

Let’s look at the case of an Indian Wedding. A young lady, Jaya, is going to be a bride and is looking to purchase a wedding saree for the big day. As an example, if she searches Google for “Wedding sarees” she receives thousands of search results and is overwhelmed by choice.

To see if she can narrow her search to find more relevant results, she then changes her Google search to “Traditional wedding saree for Indian bride”. This phrase is known as a Long Tail keyword,  a phrase that is generally made from three to five words and is very specific. She browses through the search results, and finds a site that reinforces her search intent with beautiful traditional Indian sarees which she is inspired to click through to and browse. The reason Jaya found this site was because they had utilised an effective long tail keyword strategy that incorporated the phrase “traditional wedding saree for Indian bride” with the goal of attracting customers like her, with specific intent to buy not just any saree, but a traditional Indian wedding saree. Utilising this long tail keyword strategy helped the site to attract qualified traffic and a user with specific intent. This is the direct result of the search terms being so specific, and the overall  search volume of the keyword “traditional wedding saree for Indian bride” being lower than the more generic term she initially searched for “wedding sarees”. The lower, yet more specific, search volume for this long tail keyword helped increase the site’s ability to be found on Google by Jaya, allowing her to find relevant answers to her search sooner and in turn, allowing her to make buying decisions within that site faster. A win for the site and a win for Jaya.  

Furniture, clothes and education are some of the most overrated keywords on the web, though these are all too broad, and  the niche is too vast for a website or new websites coming into the market to concentrate. As a result, the chances of targeting generic and broad keywords such as these and actually receiving a high listing on Google for these search terms – just like our search term in the example above “wedding sarees”- is noticeably challenging. Instead, if a more specific  long tail keyword like “traditional wedding saree for Indian bride” is employed strategically within your website, like our example, it can better reach your target market and significantly help to boost your SERP results and organic traffic. 

Long tail keywords search

SEO keyword strategy

Implementing long tail keywords as part of your overall SEO strategy will help to improve your website’s visibility on search engines, resulting in greater engagement and the ability to generate  more leads. Accordingly, understanding the actions that contribute towards boosting your organic traffic is essential. In addition to strategically implementing long tail keywords, these include: 

  • Understanding your target audience, based on your requirements and taking into consideration their demographics, interests and needs 
  • Focus on long tail keywords which are more specific and identify relevant keywords through  keyword research tools such as Ahrefs, SEMrush, and Ubersuggest 
  • Create content that solves problems, answer questions, and addresses your target audiences needs
  • Focus more on specific – long tail keywords that generate more organic traffic 


The power of long tail keywords

Let’s say you are running a website that offers tips and guidance for easy, healthy cooking. One of your main topics is “Quick tips for cooking”. You want to attract visitors who are interested in knowing the fastest ways to cook different healthy, delicious recipes. Out of millions of cooking channels, websites, and social media sites, how can you make your site a desirable destination?

Essentially, it’s about using long tail keywords to capture more specific queries rather than utilising  broad keywords such as “ cooking / tips / tasty foods” etc. Instead, implementing long tail keywords into your content will help get your content noticed, for example, incorporating long tail keywords into your websites blog topics including: 

  • Healthy and quick recipes for beginners 
  • Quick ,easy and healthy breakfast ideas for kids
  • Easy vegetarian meal for the family


Additionally, you can focus on creating more powerful content such as blog posts or articles which incorporate long tail keywords within the content and provides tips, solutions, and information related to the healthy cooking industry, based on what your desired audience is likely to respond best to.

Over time visitors who search for specific queries such as “healthy and quick recipes for beginners” will eventually find your articles as well as others looking for “easy vegetarian meals” or similar queries, which then provides quality content and recommendations for healthy and quick recipes for beginners as well as easy vegetarian meals for the entire family. Now, your users have their healthy recipe ideas for the rest of their week, and if the content/recipes were good, they are also more likely to return! In a way, this organic traffic is generated automatically by simply incorporating the long tail keyword you wish to appear for within searches within your optimized website’s content

By catering to these common yet specific queries your user has, you are able to reach loyal visitors who will likely visit your page often and stay engaged. This opens up other avenues to monetise, as your users become more loyal and therefore are more likely to explore your other articles as well as your shop (if you have one), subscribe to newsletters and so on. 


Using long tail keywords

As we’ve discussed, long tail keywords address the users requirements directly. Consequently, it’s  important to integrate these requirements naturally into your content. For example, if you are selling an adults bedtime drink to help relax the nervous system and calm before sleep and you’ve identified there is strong search volume for your customers Googling the phrase “drink to help sleeping”, creating content which offers a list of habits to practice to help adults relax before bed and sleep better (incorporating the use of your sleeping drink product as one of the tips) and naturally including the long tail keyword “drink to help sleeping” throughout your list, this will directly address your users requirements and help to boost organic search rankings for users searching this kind of query. 

finding the long tail keywords

Finding the best long-tail keyword

In the good old days, we were able to find facts we needed to understand or know through an encyclopedia, however, with the  development of technology, it’s all about Google and online searches. Google provides suggestions that are often long tail keywords. Moving forward, with the development of effective SEO strategies you can find long tail  keywords using keyword research tools such as SEMrush, Google Keyword Planner (within Google Ads), Ubersuggest or AnswerThePublic. 


Targeting long-tail keywords

It’s important to tailor your content to match the user’s search intent. This approach can attract more  engaged customers looking for exactly the details you provide, which will later lead to higher user  satisfaction and better search engine ranking. If you need services for create long-tail SEO keywords for your business in Brisbane, please contact our professional in-house digital marketing team to guide your business. You can try creating content around these specific terms.  As an example, if you have a website about an event management company, the broad keyword may  be “wedding planning “ / “ party organizers “ etc. but the long tail keyword could be:

“ Business event planning services “ / “outdoor wedding event organizers “

In order to target this keyword; 

  • Create video content on the sample events you have done and incorporate the long tail keywords in the videos caption 
  • Create blog post content that utilise long tail keywords within your title, headings and text


Digital8 is the one of the best SEO services in Brisbane and we’ve comprehensive experience for targeting long tail keywords. It is important to remember that the competition out there is high and time is valuable. What  customers or visitors need is to get answers to their queries quickly and conveniently through the content that is available. It’s extremely challenging to turn their path towards visiting your website unless you are giving them reinforcement of what they are searching for and a positive user experience! That’s where long-tail keywords come into play and must be employed wisely to boost organic traffic to your website.  Those who employ this technique smartly will reap the benefits.

What Are The Most Common Google Ads Mistakes & How Can You Fix Them?

Particularly if you’re just starting out with investing in digital marketing for your small business, you may be asking questions such as: what does a Google Ad look like, what are the most common mistakes made with Google Ads, and ultimately how can they be avoided? Luckily, this blog article will cover all things from mistakes to recommendations, including our exclusive top tips. Let’s get started!

  • Using Only One Keyword Match Type

A keyword match type allows your Ads to show, or not show, on specific searches that match the parameters of your chosen keywords. There are three keyword match types available in Google Ads: exact, phrase, and broad match keywords. 

Broad match keywords are usually the default keyword type, which can help with initially increasing the reach of your Ads. In the first stages of starting up your Google Ads campaigns, it might be useful to use broad match keywords to maximize reach and brand awareness. 

However, it is recommended that all three types of keyword match types are implemented into your campaign to ensure that your Ads show for the most relevant searches. In other words, utilizing a diverse range of keyword match types gives you ultimate control over when and where your Ads will appear. 

The use of exact and phrase match keywords allow for greater control over your Ad spend, by matching to search queries that closely or perfectly match your keyword. The closer the match of the keyword and search query, the more likely it is that the user will click through and convert. As a result, exact and phrase match keywords can allow for greater control over your Ads, in turn reducing Ad spend and increasing return on investment.

 It is important to utilize all keyword match types to ensure that your Ads only show for the most relevant searches. As a result, using specific keywords can help to allocate your Ad spend to the best of its ability, by showing your Ads to the users who are most likely to convert.

  • Adding Too Many Keywords

Now that we’ve outlined the importance of using broad, exact, and phrase match keywords, you may be wondering: how many keywords for Google Ads is optimal? While there is no set answer to how many keywords you should have, it is recommended that you stick to less than 25 keywords per ad group. However, it’s important to note that this number fluctuates heavily depending on the specific Ad group and offering. 

To ensure that your Google Ads keywords strategy is optimized, it’s important to consider prioritizing quality over quantity. For example, if you have less than 10 keywords that are very specific and relevant to your business, this is far more valuable than having 30 keywords that are more related to the general topic of your offering. When all of your keywords are specifically targeted to your intended audience, your Ad spend is allocated effectively across these relevant keywords that are most likely to convert. Once you add more generalized keywords, you may generate lots of clicks but it’s likely that not many of these users will convert because your Ad could be irrelevant for the user’s search. As a result, your Ad spend will be allocated to these low-converting keywords which ultimately takes budget away from higher converting specific keywords.

In summary, the number of keywords that you use will ultimately depend on what your Ads are offering and what your target audience is searching for. Generally, we recommend that you aim to add a smaller amount of high-quality, specific keywords with a variety of keyword match types to maximize your Ad performance and return on investment. Digital8 is the leading Brisbane Google ads campaign creating agency and our team will be able to handle your keywords and maximize return of the investments.

  • Neglecting To Add Negative Keywords

Considering the high search volume that Google receives daily, it’s likely that your Ads will naturally show for some search queries that aren’t particularly relevant. This is particularly common when you are just starting out your Google Ads campaign and have neglected to add negative Google Ads keywords. As a result, the more that your Ads show for irrelevant search queries, the more Ad spend is wasted and lower the chance of your Ads showing for interested users that are likely to convert. 

Therefore, it’s important to find and remove negative Google Ads keywords, to ensure that your Ads are only showing for the most relevant search terms. If you’re wondering what negative keywords are, negative keywords are essentially phrases that you can selectively exclude from Ad campaigns for the purpose of improving the Ad relevance.

Luckily, there are two simple ways to identify and remove negative keywords from your Google Ads account. Firstly, you are able to research some potential negative keywords using the Google Keyword Planner through the Google Ads interface. The Google Keyword Planner is most useful for conducting keyword research to discover some negative keywords to add into your campaign. Another way to identify negative keywords is through the Google Search Terms Report. The search terms report in your Adwords campaign can be used to identify what phrases or words are triggering your ads, presenting the opportunity to add any irrelevant search terms as negative keyword phrases.

Due to the power of negative keywords, we highly recommend using the Google Keyword Planner and Google Search Terms Report to identify and add any negative keywords to your Ads account. By adding these irrelevant search terms to a negative keyword list, you can optimize your Adwords performance and ensure that your Ads are only triggering for your target audience’s searches.

google ads conversions
  • Not Tracking Conversions

Not having Google Ads conversions set up correctly is one of the most common and harmful mistakes made when buying Adwords. 

Tracking conversions is one of the most impactful tools that you can utilize through Google Ads. Conversions in Google Ads are when a user performs a specified action after clicking on your Ad. For example, a conversion could be when a user purchases a product, books an appointment, or installs a mobile app. Tracking conversions is a key metric that provides key insights into user’s behaviour and actions after viewing or clicking on your Ad.

Conversion tracking is one of the most powerful tools used to reveal which keywords, Ads, and campaigns are driving the most interaction with your target audience. As an added bonus, conversion tracking can also reveal the return on investment, making it easier to optimize your Ad spend. 

Are You Ready To Correct Your Google Ads Mistakes?

Do some of these common mistakes sound familiar, but you’re not quite sure how to resolve them? Don’t worry, our team of digital marketing experts are experienced in optimizing Google Ads campaigns, to help generate leads and boost conversions! As accredited Google Partners, the digital marketing team at Digital8 are fully certified in delivering strong digital marketing campaigns supported by strategic digital plans. Reach out and let us help to optimize your Google Ads campaign today!