With access to the internet at one’s fingertips, millions of people search for numerous things in mile seconds with various intentions. So, how do you get them to reach your site? That might just be impossible unless you utilise a popular seo technique – “long tail keywords”. Long tail keywords will make your content appear relevant and noticeable. Undoubtedly, that plays an important role in boosting organic traffic through search engine optimization.
Whilst people can be influenced to purchase a product or visit particular websites through various marketing tools, it’s through the increase of organic traffic that the overall health and consistency of a particular website can be measured, as the visitors who arrive organically are more natural, unpaid, uninfluenced, though likely have a genuine interest in the things they are looking for. Accordingly, through a successful long-tail keyword SEO strategy, websites can better target these niche audiences and address specific user intent related to their site.
What exactly are “Long tail keywords?”
Let’s look at the case of an Indian Wedding. A young lady, Jaya, is going to be a bride and is looking to purchase a wedding saree for the big day. As an example, if she searches Google for “Wedding sarees” she receives thousands of search results and is overwhelmed by choice.
To see if she can narrow her search to find more relevant results, she then changes her Google search to “Traditional wedding saree for Indian bride”. This phrase is known as a Long Tail keyword, a phrase that is generally made from three to five words and is very specific. She browses through the search results, and finds a site that reinforces her search intent with beautiful traditional Indian sarees which she is inspired to click through to and browse. The reason Jaya found this site was because they had utilised an effective long tail keyword strategy that incorporated the phrase “traditional wedding saree for Indian bride” with the goal of attracting customers like her, with specific intent to buy not just any saree, but a traditional Indian wedding saree. Utilising this long tail keyword strategy helped the site to attract qualified traffic and a user with specific intent. This is the direct result of the search terms being so specific, and the overall search volume of the keyword “traditional wedding saree for Indian bride” being lower than the more generic term she initially searched for “wedding sarees”. The lower, yet more specific, search volume for this long tail keyword helped increase the site’s ability to be found on Google by Jaya, allowing her to find relevant answers to her search sooner and in turn, allowing her to make buying decisions within that site faster. A win for the site and a win for Jaya.
Furniture, clothes and education are some of the most overrated keywords on the web, though these are all too broad, and the niche is too vast for a website or new websites coming into the market to concentrate. As a result, the chances of targeting generic and broad keywords such as these and actually receiving a high listing on Google for these search terms – just like our search term in the example above “wedding sarees”- is noticeably challenging. Instead, if a more specific long tail keyword like “traditional wedding saree for Indian bride” is employed strategically within your website, like our example, it can better reach your target market and significantly help to boost your SERP results and organic traffic.
SEO keyword strategy
Implementing long tail keywords as part of your overall SEO strategy will help to improve your website’s visibility on search engines, resulting in greater engagement and the ability to generate more leads. Accordingly, understanding the actions that contribute towards boosting your organic traffic is essential. In addition to strategically implementing long tail keywords, these include:
- Understanding your target audience, based on your requirements and taking into consideration their demographics, interests and needs
- Focus on long tail keywords which are more specific and identify relevant keywords through keyword research tools such as Ahrefs, SEMrush, and Ubersuggest
- Create content that solves problems, answer questions, and addresses your target audiences needs
- Focus more on specific – long tail keywords that generate more organic traffic
The power of long tail keywords
Let’s say you are running a website that offers tips and guidance for easy, healthy cooking. One of your main topics is “Quick tips for cooking”. You want to attract visitors who are interested in knowing the fastest ways to cook different healthy, delicious recipes. Out of millions of cooking channels, websites, and social media sites, how can you make your site a desirable destination?
Essentially, it’s about using long tail keywords to capture more specific queries rather than utilising broad keywords such as “ cooking / tips / tasty foods” etc. Instead, implementing long tail keywords into your content will help get your content noticed, for example, incorporating long tail keywords into your websites blog topics including:
- Healthy and quick recipes for beginners
- Quick ,easy and healthy breakfast ideas for kids
- Easy vegetarian meal for the family
Additionally, you can focus on creating more powerful content such as blog posts or articles which incorporate long tail keywords within the content and provides tips, solutions, and information related to the healthy cooking industry, based on what your desired audience is likely to respond best to.
Over time visitors who search for specific queries such as “healthy and quick recipes for beginners” will eventually find your articles as well as others looking for “easy vegetarian meals” or similar queries, which then provides quality content and recommendations for healthy and quick recipes for beginners as well as easy vegetarian meals for the entire family. Now, your users have their healthy recipe ideas for the rest of their week, and if the content/recipes were good, they are also more likely to return! In a way, this organic traffic is generated automatically by simply incorporating the long tail keyword you wish to appear for within searches within your optimized website’s content.
By catering to these common yet specific queries your user has, you are able to reach loyal visitors who will likely visit your page often and stay engaged. This opens up other avenues to monetise, as your users become more loyal and therefore are more likely to explore your other articles as well as your shop (if you have one), subscribe to newsletters and so on.
Using long tail keywords
As we’ve discussed, long tail keywords address the users requirements directly. Consequently, it’s important to integrate these requirements naturally into your content. For example, if you are selling an adults bedtime drink to help relax the nervous system and calm before sleep and you’ve identified there is strong search volume for your customers Googling the phrase “drink to help sleeping”, creating content which offers a list of habits to practice to help adults relax before bed and sleep better (incorporating the use of your sleeping drink product as one of the tips) and naturally including the long tail keyword “drink to help sleeping” throughout your list, this will directly address your users requirements and help to boost organic search rankings for users searching this kind of query.
Finding the best long-tail keyword
In the good old days, we were able to find facts we needed to understand or know through an encyclopedia, however, with the development of technology, it’s all about Google and online searches. Google provides suggestions that are often long tail keywords. Moving forward, with the development of effective SEO strategies you can find long tail keywords using keyword research tools such as SEMrush, Google Keyword Planner (within Google Ads), Ubersuggest or AnswerThePublic.
Targeting long-tail keywords
It’s important to tailor your content to match the user’s search intent. This approach can attract more engaged customers looking for exactly the details you provide, which will later lead to higher user satisfaction and better search engine ranking. If you need services for create long-tail SEO keywords for your business in Brisbane, please contact our professional in-house digital marketing team to guide your business. You can try creating content around these specific terms. As an example, if you have a website about an event management company, the broad keyword may be “wedding planning “ / “ party organizers “ etc. but the long tail keyword could be:
“ Business event planning services “ / “outdoor wedding event organizers “
In order to target this keyword;
- Create video content on the sample events you have done and incorporate the long tail keywords in the videos caption
- Create blog post content that utilise long tail keywords within your title, headings and text
Digital8 is the one of the best SEO services in Brisbane and we’ve comprehensive experience for targeting long tail keywords. It is important to remember that the competition out there is high and time is valuable. What customers or visitors need is to get answers to their queries quickly and conveniently through the content that is available. It’s extremely challenging to turn their path towards visiting your website unless you are giving them reinforcement of what they are searching for and a positive user experience! That’s where long-tail keywords come into play and must be employed wisely to boost organic traffic to your website. Those who employ this technique smartly will reap the benefits.