April 2021 | Digital8

How To Make Money From Your Idea

You’ve got the concept. You’ve tossed and turned trying to come up with the perfect adjustments and now you’ve finally settled on your idea. But what comes next? How can you turn that idea into income?

Firstly, you need to spend a significant amount of time researching your audience. Really get to know who your typical customers are. How old are they? What’s their income? What are their key values? Understanding the demographics, psychographics and typical behaviours of your customers is essential to the success of any business. Try to identify the market segments or divisions and what strategies other companies are using to target these consumers. Want to know one sure-fire way to employ successful marketing strategies? Observe your competitors, mimic their successes and learn from their failures.

Okay cool so you understand your customers and what they currently have access to and what they desire. Now it’s time to turn the focus inwards and think about who you are. No, not you specifically, but your brand. You need to come up with a unique name, vision, mission statement, colour scheme and logo. Spend some time talking with your teammates and getting to the bottom of what you want your brand to be. What values are important to you? What messaging do you want your brand to project? What sort of user-experience are you hoping to create? How do you differ from your competitors? Having a solid foundational understanding about who you are as a brand and what’s important to you is essential to successful marketing. No one wants to invest in a brand that the owners are uncertain about.

The next step is to create perceived value of your product. Your customers must believe that what you’re advertising is fulfilling a need of theirs otherwise you won’t acquire any sales. There are various types of perceived value such as spatial value, convenience value, transactional value, hedonic value and social value. Do some more research into these various types of perceived value, decided which ones your company caters to and brainstorm some ways you can create a sense of perceived value through marketing.

Congratulations! You’ve come to the final step which is actually marketing and promoting your brand. Marketing strategies are widely diverse so there’s no one sure-fire way of guaranteeing that your product will succeed but utilising a combination of google advertising, social media marketing, and traditional marketing is a fool-proof way of ensuring all your bases are covered. The easiest way to navigate this next step is to hire a digital agency to help take the stress of constantly managing your online presence off your shoulders. Come have a chat with us at Digital8 to see how we can help elevate your brand to the next level and start attracting promising leads.


How To Choose The Best Digital Agency

So…you’ve got the idea, you’ve got the product, you’ve got the company, but how do you get customers you ask? In today’s increasingly digitalised era, digital marketing is definitely the way to go. There are so many steps and factors when it comes to creating a revolutionary online presence that it can easily become overwhelming if you try to manage it all by yourself. This is where employing a local digital or creative agency can help. But there are so many creative agencies based in Brisbane alone, how can you possibly know which one to choose? Draw out of a hat maybe? Fret no more for we have put together a checklist so you can ensure the digital agency you choose will adequately meet all of your business needs.

Firstly, are they local to where your business is based? Geographical relevance is a really important factor to consider as the more remote the agency, the less astute understanding they’ll have of the specific audience marketing you’re seeking to target. A creative agency that has all the resources and tools to help you is all well and good, but it is imperative that they really understand your customers and their demographics, psychographics and behaviours in order to provide you with the most effective advice they possibly can. Digital8 is the Brisbane base web design team and we will analyse your requirements and comes with best solutions for your business.


Another important question to ask yourself is if their strategies are flexible. Are they catering their services to meet your specific business needs or are they simply offering a blanket service with little to no adjustments allowed? Having a digital agency that is able to use their existing expertise and services in a flexible way to suit your particular business needs is highly important as blanket services won’t work for all business types and goals.


Another red flag to look out for is whether they are willing to talk about ROI (return on investment). A lot of digital marketing professionals will try to convince you that success should be measured solely by lead acquisition and google ranking, however ultimately the success of all business is measured in terms of sales and revenue. Make sure that the creative agency you choose to work with is upfront and transparent with you with regards to costs and expenses and how their services are going to directly affect your ROI.


A final factor to consider may sound trivial and silly but…do you like them? During the initial meeting or conversation how did you perceive their character? The way a boss interacts with clients will often tell you a lot about their work environment and ethic. Not only this, but this is a professional that you will have to be in constant contact with, so it is important that you have a good rapport and professional relationship with them so that your business isn’t affected in any way.


There are so many digital agencies out there so start exploring your options today! Feel free to give Digital8 a call to discuss how we can help you revolutionise your digital presence!